However, this does not happen automatically, because the step to actually applying new insights in practice is not an easy one for many growers.
It has been found that this is a matter of behavioural change rather than of knowledge and information transfer.
This requires a special approach in which the concepts of “Experimental Learning” and “Learning Community” play an important role.
Experimental Learning also referred to as Learning by doing means learning by doing it yourself. Mastering new methods and unlearning old ingrained habits takes practice. An example is learning to ride a bicycle; that only works by climbing on a bicycle and starting pedalling. Experimental Learning can be done on one’s own, but it works even better within a Learning Community.
A Learning Community is a group with a common goal, namely learning something new by sharing knowledge and experiences. In this case, such a group can consist of one or more growers and experts in different fields such as cultivation science, climate control, technical installations, research, etc. The members of the group work closely together, stimulate, inspire, and correct each other if necessary. By sharing and analyzing the results together, the joint learning process runs better and faster.
That is why we seek cooperation with research, education, consultants, suppliers, and other organizations and parties in the greenhouse horticulture market to stimulate and support growers and each other as well in Learning Communities on the learning path towards sustainable cultivation.