The mission of the Plant Empowerment Academy

Worldwide, the agricultural and horticultural sector faces the enormous challenge of feeding the fast-growing world population while the necessary resources such as freshwater, nutrients and fossil energy are becoming increasingly scarce. At the same time, the emission of CO2 and chemical plant protection products must be kept to an absolute minimum. This makes the transition to sustainable cultivation methods necessary and urgent.

In our opinion, better utilization of the natural vigour and resilience of plants should form the basis of this transition. Plant Empowerment offers the fastest route to sustainable and profitable greenhouse horticulture worldwide.

Our mission is to promote this transition to sustainability through knowledge sharing and collaboration. And we believe that the pursuit of sustainability and efficient use of natural resources should not be hindered by competition or monopolization of knowledge, information, resources or methods.

That is why, through the Plant Empowerment Academy, we give free access to the knowledge about our cultivation method “Plant Empowerment” and we are open to collaboration with every individual, institute, organization or company that sincerely wants to contribute to our mission.

The Authors

The book

“Plant Empowerment the basic principles”

Plant Empowerment is an integrated approach to the cultivation process that is based on the natural vigor of plants and uses physiological and physical principles instead of green fingers and feeling. Moreover, Plant Empowerment is universally applicable for all crops, all occurring climate zones, and various types of greenhouses.

The authors of “Plant Empowerment the basic principles”, ir. P.A.M. Geelen, ir. J.O. Voogt and ing. P.A. van Weel have given a powerful innovative impulse to the worldwide pursuit of sustainable and profitable greenhouse horticulture.

Since its introduction in 2018, Plant Empowerment has enjoyed increasing international interest from growers, researchers, consultants, knowledge institutions, and policymakers. The book, which is available in Dutch, English, and Spanish, has already sold many thousands of copies in more than thirty countries.