Ambassadors

To enable the transition of greenhouse horticulture to a sustainable future, it is essential that all stakeholders work together based on the same vision and principles. Plant Empowerment provides the foundation for this.

We are facing the enormous challenge of providing all stakeholders in the sector with the right knowledge and also organizing cooperation for the further development of this knowledge

Ambassadors play an essential role in Learning Communities in which growers are guided in their learning process, while at the same time researchers, teachers and students learn from practice.

It is, therefore, gratifying that a growing number of Ambassadors of our Academy, both in the Netherlands and internationally, promote and apply the principles of Plant Empowerment.

World Horti Center

Innovating, connecting, inspiring and sharing knowledge together. That’s what businesses, education, research and public authorities do every day at World Horti Center.
World Horti Center embraces the innovative cultivation concept of Plant Empowerment because it is independent, based on universal laws of plant physiology and physics, and applicable to all crops and climatic zones worldwide.
By organising knowledge sessions, workshops and seminars on the Plant Empowerment concept in collaboration with the Plant Empowerment Academy, World Horti Center makes an essential contribution to the transition of international greenhouse horticulture to a sustainable and profitable future.

Click here to visit the website of World Horti Center

Horti Tech

Horti Tech provides training for greenhouse horticulture professionals and optimises their organization, which takes place in the new R&D greenhouse where innovations and new techniques are also tested. Their method is based on a smart combination of apprenticeship, training, consultancy and communities of best practices. They create comprehensive programs combining the knowledge and expertise of different sources. In this context, Horti Tech also contributes to transferring knowledge of the Plant Empowerment concept to growers and other stakeholders in the international horticultural sector.

Click here to visit the website of Horti Tech

Koidra

Koidra is an innovator in AI-powered autonomous growing solutions, empowering growers to achieve higher production in an energy-efficient way. Central to our approach is a deep understanding of thermodynamics and plant physiology. Sharing the vision of Plant Empowerment, we help growers build resilient, resource-efficient production systems for sustainable cultivation by growing plants in balance with energy, water, and assimilates.

Click here to visit the website of Koidra

Joe Alcorn

Mr. Joe Alcorn brings research rigor and hands-on growing experience to controlled environment agriculture, holding a Professional Science Master’s in Applied Biosciences from the University of Arizona’s CEAC, where he studied plant physiology, environmental sensing and control, and crop production under Dr. Gene Giacomelli.
At the UA-CEAC, Joe encountered the Plant Empowerment framework, which quickly became a foundation for his core belief that the growing environment is a system of linked balances and that the key to healthy crops is understanding the physics of plant-greenhouse-weather interactions. He now educates and consults CEA operators on Plant Empowerment’s technical and operational strategies, with the goal of increasing facility efficiency, uniformity, and yield while reducing resource costs and losses to disease.

Click here to visit Joe’s LinkedIn page for contact information.

Quantified Sensor Technology

Quantified Sensor Technology supports growers worldwide in optimizing cultivation and reducing resource consumption, such as water, nutrients, and energy. The wireless sensors offer growers the opportunity to save valuable time by gaining objective, remote insights into the plant and root climate, while simultaneously reducing the time spent on sampling and monitoring in the greenhouse. Quantified sensor solutions seamlessly integrate with the Plant Empowerment philosophy. Sensor packages have been developed to monitor Assimilate Balance, Energy Balance, and Water Balance based on the Plant Empowerment Digital Cultivation concept. The sensor data is integrated with the digital platforms of, amongst others, LetsGrow and Priva.

Click here to visit the website of Quantified Sensor Technology

Future Farms Solutions

Future Farms Solutions is a specialised consultancy and training company based in Almería, Spain, at the heart of Europe’s most concentrated area of greenhouse horticulture. Founded by Esteban Baeza Romero, Future Farms Solutions is dedicated to helping growers, advisors, and agricultural stakeholders transition to climate-resilient, energy-efficient, and data-driven production systems.
Our core expertise lies in the design and simulation of advanced greenhouse facilities using digital twins—virtual models that integrate climate, crop physiology, and energy flows to optimise performance. These simulations often incorporate renewable energy solutions such as PV systems, heat pumps, and biomass heating. We have applied this approach in diverse climates, including Europe, the Middle East, and Latin America.
Training and capacity building are central to our mission. We deliver hands-on courses on Plant Empowerment principles, helping growers apply physics-based climate control strategies to enhance sustainability, resource use efficiency, and yield. Our international reach includes training programs in Spain, Italy, the Netherlands, Jordan, China, Iraq, and Jamaica.
As proud Ambassadors of the Plant Empowerment Academy, we share a commitment to empowering the next generation of growers with the knowledge and tools to grow more with less.

Click here to visit the website of Future Farms Solutions

Geneina

In the hot, arid regions around Egypt, food security cannot depend solely on traditional approaches. Water scarcity, climate volatility, rising input costs, and inconsistent production make it clear that Controlled Environment Agriculture (CEA), is one of the most important pathways to resilient food production.
But success in CEA requires more than greenhouse structures; it requires accurate sensing, strong crop strategy, disciplined operations, and continuous optimization.
Although many farms are trying to scale modern cultivation, they lack the data infrastructure, operational systems, and localized agronomic frameworks needed to operate consistently and profitably.
Geneina addresses this gap through GeneinaOS, its farm management and intelligence platform, and Geneina Solutions, which provides sensor and control functions. Together, they help growers monitor and improve climate, irrigation, fertigation, and crop performance with practical, on-farm visibility.
All this aligns closely with the Plant Empowerment cultivation concept because it provides the right foundation for the region: a plant-centered, data-driven cultivation that improves yield quality, farm profitability, and resource efficiency. Geneina believes this is the path to scalable, sustainable agriculture across the Middle East and North Africa.

Click here to visit the website of Geneina Smart Agriculture Technology

Nivola

Nivola strives under the motto “Nil Volentibus Arduum” (Nothing is impossible for those willing) to improve the growing climate for plants in greenhouses effectively and sustainably. Nivola specialises in developing and manufacturing vertical air movement and moisture removal products for this. By integrating and applying the Plant Empowerment concept, Nivola also provides more knowledge on sustainable cultivation to growers and other stakeholders in the international horticultural sector.

Click here to visit the website of Nivola

Wireless Value

Under the slogan, “We make measuring easy. Everywhere. “, Wireless Value continues to develop a robust wireless measuring system in greenhouses for Climate, Plant and Water. Because the sensors can be deployed anywhere, this offers the grower optimal ease of installation and flexibility. Gaining better insight into the plant and greenhouse balances for energy, water, and assimilation supports the grower in making daily decisions and makes it possible to optimize cultivation. Wireless Value thus contributes considerably to implementing the Plant Empowerment principles and the uniform measurement protocol according to Plant Empowerment Digital Growing.

Click here to visit the website of Wireless Value

Sigrow

Sigrow’s mission is “To save plants from bad microclimates”. Therefore, Sigrow designs and manufactures sensor systems for measuring the micro-climate and crops in greenhouses and vertical farms to provide reliable data and facilitate data-driven growing and AI applications. Sigrow’s sensor solutions focus on precise monitoring, visualising, and steering the plant light, air micro-climate, substrate and stomata conductance. This way, Sigrow supports growers in increasing their productivity, reducing energy costs, and minimising environmental impact. The data, visualised in dashboards, is increasingly more focussed on the application of ‘Plant Empowerment’ concepts and methods.

Click here to visit the website of Sigrow

Phormium

Phormium produces and develops screens used in greenhouses to control the growing climate. Phormium markets various types of screens that help regulate grow light, reduce radiation loss, separate air layers, and more. Phormium’s textile machines are equipped with all the necessary technology to provide each screen with the best characteristics for its intended application.
In line with the principles of Plant Empowerment, Phormium has also developed hermetic screens. These screens have excellent energy-saving and air-layer separation properties. As a result, they contribute to a more uniform greenhouse climate and lower energy consumption. Additionally, hermetic screens support the optimal functioning of ventilation and dehumidification equipment.

Click here to visit the website of Phormium

FOTONIQ

FOTONIQ develops sustainable, diffuse coatings that help growers maximise the use of available sunlight. These coatings ensure an even light distribution in the greenhouse. Diffuse light reduces water stress at the top of the plant and penetrates deeper into the crop. This improved horizontal and vertical light and temperature distribution is of great importance for an effective and balanced cultivation strategy. It thus makes an essential contribution to the implementation of the basic principles of Plant Empowerment, optimising crop growth and making cultivation more efficient and sustainable.

Click here to visit the website of FOTONIQ

Hogeschool Inholland Delft

In Delft, in the middle of the Randstad, you will find the green studies of Inholland University of Applied Sciences offering unique courses in the fields of horticulture, food, landscape and environment and animal husbandry. Inholland university of applied science is known for preparing students well for future social challenges. From September 2020, Inholland University of Applied Sciences will use Plant Empowerment in its standard curriculum for Horticulture and Agribusiness studies.

HAS green academy

HAS Green Academy is the knowledge institution where everyone with a passion for the green domain can continuously develop themselves to optimally contribute to a future with sufficient healthy food in a healthy living environment. Students of the bachelor’s programme Horticulture & Arable Farming will use the book Plant Empowerment as the basis of the module ‘greenhouse and climate’.
Click here to find more information on HAS green academy and Plant Empowerment.

Aeres University of Applied Sciences Dronten

Talent for growth, that’s what they stand for. The background of Aeres University of Applied Sciences lies in higher education in agriculture. They focus on education, research and sharing and applying knowledge. In this way they contribute to the development of future-oriented, innovative professionals. As of September Plant Empowerment is integrated in the curriculum of both the Dutch and international Horticulture program.

Niagara College Canada

Niagara College offers more than 130 diploma, bachelor degree and advanced level programs; as well as more than 600 credit, vocational and general interest part-time studies courses. Areas of specialization include food and wine sciences, advanced technology, media, applied health and community safety, supported by unique learning enterprises in food, wine, beer, distilling, horticulture and esthetics. Plant Empowerment has been involved with Niagara College in Canada since February 2021.

The book

“Plant Empowerment the basic principles”

Plant Empowerment is an integrated approach to the cultivation process that is based on the natural vigor of plants and uses physiological and physical principles instead of green fingers and feeling. Moreover, Plant Empowerment is universally applicable for all crops, all occurring climate zones, and various types of greenhouses.

The authors of “Plant Empowerment the basic principles”, ir. P.A.M. Geelen, ir. J.O. Voogt and ing. P.A. van Weel have given a powerful innovative impulse to the worldwide pursuit of sustainable and profitable greenhouse horticulture.

Since its introduction in 2018, Plant Empowerment has enjoyed increasing international interest from growers, researchers, consultants, knowledge institutions, and policymakers. The book, which is available in Dutch, English, and Spanish, has already sold many thousands of copies in more than thirty countries.

Order the book here